2017 Silverado Black Widow For Sale Ideal – Before we talk about what branded content is and how it can benefit a business or brand, let’s define it. A brand’s content strategy is a very important part of a marketing strategy, which consists of creating content on various communication channels with the aim of connecting with users/target audience.
When we talk about content, we are talking about quality content that creates an experience that is unique, in short, that adds value. Let’s keep in mind that society is saturated with advertising messages on a daily basis. When you turn on your mobile phone, when you walk down the street, when you read a newspaper, etc. At the end of the day, you will only remember those who managed to catch your attention for a specific reason.
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It is necessary to get the public to participate in the brand, to feel and be a part of it, so that they do not lose sight of the essence of their messages. At this point, it should be noted that branded content is part of a content marketing strategy, it does not work as something separate, sometimes the two can be confused.
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The first step is to carefully study our company or brand and its market situation, website, social networks and other digital channels. What are their weaknesses, what do we see as the competition, what is the competition doing, what are the market gaps we can cater to, or how can we leverage our strengths.
After carefully thinking about the brand, we will need to know what our goal is or define the target audience. The message will inevitably change depending on who we are sending it to, so the audience will need to be researched very well. What you like, worry about or feel identified with.
This type of strategy also seeks to first engage users as fans and then convert them into customers, thus changing the traditional buying or acquisition cycle.
We must not forget to define the objectives of the campaign. It is common to try to create awareness, brand awareness, but it could also be to make a specific product or service known. This is in addition to trying to generate more engagement or reactions with the brand.
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Want feedback? You have them in the media every day. An energy drink brand like Red Bull, the new Coca-Cola campaign, beer brands like Estrella Damm are some examples of branded content. Watch what they do and try to replicate it, adapting it to your own resources. They are experts in product placement used to promote or launch new products. Sometimes brand-related methods are used that are very far from traditional advertising methods.
Once these parameters are defined, we need to consider what type of content is most appropriate and which may be more successful. What will be the message that we will convey for inbound marketing, in what format will we present it and on what channels will it be published. At the moment, we have a wide range of options: perhaps we are interested in offering branded content to social networks, where we develop a plan within the framework of a specific content strategy for each product or service. Of course, the format for generating content will vary greatly from channel to channel.
If we follow the case of social media, our target audience is probably millennials. So we can take advantage of the Instagram story format to find our target and thus broadcast the message. It should be loaded with value, emotion, experience and utility following narrative lines.
Of course, the message can be in text, an image, an infographic, a video, or practically anything that comes to mind, as long as it’s clear what you want to convey.
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Keep in mind that these types of strategies cannot be compared to SEM campaigns with paid search engine advertising, they do not expect immediate ROI. The results of this type of campaign are obtained in the medium and long term and are not so quantifiable.
However, we can be guided by percentages and estimate whether this product or brand has sold more or is better known since we started distributing this content.
A strong content strategy or social media strategy that includes these types of actions brings great benefits to our brand that are also related to our goals:
In short, we see many benefits to incorporating branded content into our digital marketing planning. Although in creating this kind of content we will always need the most important thing, imagination.
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Branded content campaigns require a lot of planning. Creativity wins when trying to create brand awareness and affinity. The secret is to be original and stand out.
Competition, audience, community, and type of content and channels are all elements that come into the equation for success. The novelty, surprise factor and even ephemerality of products or services should also be taken into account. We have to use any aspect that can be beneficial.
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