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2018 Chevrolet Black Widow Greatest – Before we talk about what branded content is and how it can benefit a business or brand, let’s define it. Branded content strategy is a very important part of marketing strategy, which consists of creating content within different communication channels with the aim of connecting with users/target audience.

When we talk about content, we mean quality content that creates experiences that provide unique, short added value. Let’s not forget that the public is oversaturated with advertising messages on a daily basis. When you turn on your cell phone, when you walk down the street, when you read a newspaper, etc. At the end of the day, you will only remember those who managed to capture your attention for some reason.

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It is necessary for the public to participate in the brand, to feel and be a part of it, so that they do not forget the essence of their messages. At this point, it should be stated that brand content is part of the content marketing strategy, it does not work as a separate thing, sometimes the two things can be mixed up.

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As a first step, we thoroughly study our company or brand and its market position, website, social networks and other digital channels. What are their weaknesses, who do we see as competition, what is the competition doing, what are the gaps in the market, what can we deliver, or how do we encourage our strengths.

After thinking carefully about our brand, we need to know who our target audience is, or define the target audience. The message will inevitably vary depending on who it is delivered to, so the audience needs to be studied very carefully. What you like, your concerns, or what you identify with.

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This type of strategy also seeks to first attract users as fans and then convert them into customers, changing the traditional buying or purchasing cycle.

We can’t forget to define the goals of the campaign either. The usual thing is to create awareness and brand awareness, but it may also be that a specific product or service needs to be made known. This is in addition to trying to generate more engagement or reactions with the brand.

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Want references? They appear in the media every day. Energy drink brands like Red Bull, the new Coca-Cola campaign, or beer brands like Estrella Damm are some examples of branded content. Observe what they do and try to reproduce it according to your resources. They are experts in product placement, which is used to promote or launch new products. Sometimes they use techniques to associate with the brand that are very far from traditional advertising.

Once these parameters have been defined, we need to consider what type of content is most appropriate and which can be more successful. What message will we convey for inbound marketing, in what format will it be presented and on what channels will it appear. At this point, we have a lot to choose from: maybe you are interested in recommending brand content to social networks, where we create a plan within the specific content strategy for each product or service. Of course, the format for content creation will vary greatly from channel to channel.

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If we follow the case of social networks, then perhaps the millennial age group is our target audience. This is how we can take advantage of the Instagram stories format to find our target audience and get the message across. It should be filled with value, emotion, experience and utility, following the lines of storytelling.

Of course, the message can include a text, an image, an infographic, a video, or practically anything that comes to mind, as long as it is clear what you want to convey.

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It should be remembered that this type of strategy cannot be compared to SEM campaigns with paid search engine ads, they do not expect immediate ROI. The results of this type of campaign can be achieved in the medium and long term and are not so quantifiable.

Nevertheless, we can let ourselves be guided by the percentages and make an estimate as to whether the given product or brand has sold more or is better known since the distribution of these contents started.

Having a solid content strategy or social media strategy that includes these types of promotions has great benefits for our brand, which is also related to our goals:

In short, we see the many benefits of incorporating branded content into our digital marketing planning. Although to create this type of content we will always need the most important thing, imagination.

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Campaigns with branded content require careful planning. Creativity wins when trying to generate brand awareness and affinity. The secret is to be original and stand out.

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Competition, audience, publicity, and the type of content and channels are the elements that enter into the equation to achieve success. The novelty, surprise factor and even timeliness of the products or services must be taken into account. We must take advantage of every aspect that can be favorable.

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