2018 Chevy Black Widow For Sale Ultimate – Before we talk about what branded content is and what benefits it can bring to a business or brand, let’s define it. A branded content strategy is a very important part of a marketing strategy that consists of creating content across various communication channels in order to create a connection with users/target audiences.
When we talk about content, we mean quality content that creates an experience that is unique, in short, that adds value. Let’s not forget that the public is oversaturated with advertising messages on a daily basis. When you turn on your cell phone, when you walk down the street, when you read a newspaper, etc. After all, you will only remember the ones that caught your attention for a reason.
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It is necessary to make sure that the public participates in the brand, so that they feel and are part of it, so that they do not forget the essence of their messages. It should be noted here that brand content is part of the content marketing strategy, it does not work as a stand-alone thing, sometimes you can confuse both.
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The first step is to thoroughly understand our company or brand and its position in the market, website, social networks and other digital channels. What are their weaknesses, who do we consider competitors, what are competitors doing, what gaps in the market can we fill, or how to reward our strengths.
After thinking carefully about our brand, we will need to find out who our target is or determine the target audience. The message will inevitably change depending on who we are going to convey it to, so the audience will have to be studied very well. What do you like, worry about or identify with.
This type of strategy also aims to first attract users as fans and then turn them into customers, thus changing the traditional purchase or acquisition cycle.
We cannot forget to define the goals of the campaign. This is usually done to create brand awareness, but it can also mean that a particular product or service becomes known. This is in addition to trying to get more attention or reaction to the brand.
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Do you need links? They are in the media every day. An energy drink brand like Red Bull, a new Coca-Cola campaign, beer brands like Estrella Damm are just some examples of branded content. See what they are doing and try to replicate it with your resources. They are experts in product placement, which is used to promote or place new products on the market. Sometimes they use brand association techniques that are very far from traditional advertising methods.
Once we have determined these parameters, we must consider what type of content is the most appropriate and what could be more successful. What will be the message that we are going to convey for inbound marketing, what format we are going to present it and through what channels it will be published. At the moment, we have a wide choice: we may be interested in offering branded content for social networks, where we plan within a specific content strategy for each product or service. Of course, the format for generating content will vary greatly depending on the channel.
Taking social media as an example, perhaps our target audience is millennials. In this way, we can take advantage of the Instagram story format to find our purpose and thus convey the message. It should be filled with value, emotion, experience and usefulness, following the lines of the story.
Of course, the message can be in text, an image, an infographic, a video, or just about anything that comes to mind, as long as it’s clear what you want to convey.
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Keep in mind that these types of strategies cannot be compared to SEM campaigns with paid search engine advertising and do not offer immediate ROI. The results of this type of campaign are achieved in the medium and long term and are not quantifiable.
However, we can afford to be guided by percentages and make an assessment of whether this product or this brand has been sold more or has become more famous since the distribution of this content began.
Having a solid content or social media strategy that includes this type of action brings great benefits to our brand, which are also related to the type of goals we can set:
In short, we see that incorporating brand content into our digital marketing planning has many benefits. Although we will always need the most important thing to create this type of content – imagination.
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Branded content campaigns require careful planning. Creativity wins by trying to create brand awareness and affinity. The secret is to be original and stand out.
Competition, audience, public, type of content and channels are the elements that interfere in the equation for success. The novelty, surprise factor, and even temporality of products or services must also be taken into account. We must take advantage of any aspect that may be favorable.
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