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2018 Chevy Silverado 1500 Black Widow Excellent – Before we talk about what branded content is and how it can benefit a business or brand, let’s define it. Branded content strategy is a very important part of the marketing strategy, it consists of creating content in different communication channels with the aim of creating a connection with the users/target audience.

When we talk about content, we mean quality content that creates experiences that are unique, in short, that provide value. Let’s take into account that the public is flooded with advertising messages every day. When you turn on your cell phone, when you walk down the street, when you read the newspaper, etc. At the end of the day, you will only remember the ones that managed to catch your attention for a specific reason.

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It is necessary for the public to participate, feel and be a part of the brand, so as not to forget the essence of their messages. At this point, it should be noted that branded content is part of the content marketing strategy, it does not work as something separate, sometimes the two things can be confused.

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The first step is to thoroughly analyze our company or brand and its position in the market, website, social media and other digital channels. What are their weaknesses, who are our competitors, what is the competition doing, what are the gaps in the market that we can supply or how can we promote our strengths.

After thinking deeply about our brand, we need to know what our purpose is or define the target audience. Inevitably the message will change depending on who we are going to convey it to, so the audience will have to be analyzed very carefully. What are your likes, concerns or what you feel identified with.

Also, this type of strategy seeks to first attract users as fans and then to convert them into customers, thereby changing the traditional purchase or acquisition cycle.

We cannot forget to define the objectives of the campaign. It is common to try to build reputation, brand recognition, but it can also be to promote a specific product or service. This is in addition to trying to create more engagement or reaction to the brand.

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Do you want references? You have them every day in the media. Energy drink brands like Red Bull, the new Coca-Cola campaign, beer brands like Estrella Damm are some examples of branded content. See what they do and try to reproduce it according to your resources. They are experts in product placement, which is used to promote or place new products on the market. Sometimes using branding techniques that are far removed from traditional advertising.

Once we have defined these parameters, we need to consider which type of content is most suitable and which can be more successful. What will be the message we will transmit for inbound marketing, in which format we will present it and which channel will be published. At the moment we have a wide choice: perhaps we are interested in proposing brand content for social networks, where we make a plan within the specific content strategy of each product or service. Of course, when creating content, the format will be very different depending on the channel.

If we follow the case of social media, perhaps our target audience is millennials. Therefore, we can take advantage of the Instagram stories format to locate our target and thus convey the message. It should be charged with values, emotions, experience and usefulness, following the lines of the story.

Of course, the message can be contained in a text, an image, an infographic, a video or almost anything that comes to mind, as long as what you want to convey is clear.

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It should be noted that these types of strategies cannot be compared to paid search advertising with SEM campaigns, they do not expect immediate ROI. The results of this type of campaign are achieved in the medium and long term and are less quantifiable.

However, we can let ourselves be guided by the percentages and evaluate whether that product or that brand has sold more or is more popular since the dissemination of these contents has been launched.

Having a strong content or social media strategy that includes these types of actions provides huge benefits to our brand, which are also tied to the types of goals we can set:

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In short, we see that incorporating branded content into our digital marketing planning has many advantages. Although we will always need the most important thing to create this kind of content, imagination.

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Branded content campaigns require a lot of planning. Creativity triumphs in trying to build popularity and affinity with the brand. The secret is to be original and stand out.

Competition, audience, audience, and type of content and channel are all factors in the success equation. Likewise, the novelty of the products or services, the surprise factor and even the timeliness must be taken into account. We must take advantage of any aspect that can be beneficial.

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