2020 Chevrolet Silverado Black Widow Edition Excellent – Before talking about what branded content is and how it can benefit a business or brand, let’s define it. Branded content strategy is a very important part of marketing strategy that involves creating content across various communication channels with the aim of creating a link with users/target audience.
When we talk about content, we refer to quality content, which creates experiences, which are unique, in short, add value. Let’s keep in mind that the public is bombarded with advertising messages on a daily basis. When you turn on your mobile phone, when you walk down the street, when you read a newspaper, etc. At the end of the day, you will only remember those who managed to grab your attention for a specific reason.
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It is necessary to engage the public in the brand, something they feel and be a part of, so that they do not forget the essence of their messages. At this point, it should be noted that brand content is part of a content marketing strategy, it does not work as something separate, sometimes the two things can be confused.
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The first step is to thoroughly study the position of our company or brand and its market, website, social networks and other digital channels. What are their weaknesses, who do we consider to be competition, what is the competition doing, what are the gaps in the market that we can supply or how can we leverage our strengths.
After thoroughly thinking about our brand, we have to know who our target is or define the target audience. Inevitably the message will change depending on who we are going to broadcast it to, so the audience has to be very well trained. What are your likes, concerns or what you identify with?
This type of strategy also tries to first attract users as fans and then convert them into customers, thus changing the traditional purchase or acquisition cycle.
We cannot forget to define the objectives of the campaign. A common thing is to try to create notoriety, to create brand recognition, but it can also be to make a specific product or service known. In addition to trying to create more engagement or reactions with the brand.
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Do you need references? You have it in the media every day. Energy drinks brands like Red Bull, new Coca-Cola campaigns, beer brands like Estrella Dam, are some examples of branded content. See what they do and try to reproduce it by adapting it to your resources. They specialize in product placement, which is used to promote or place new products in the market. Sometimes it uses techniques to associate with brands that are far removed from traditional advertising.
When we define these parameters, we must consider which type of content is most suitable and which can be more successful. What will be the message we are going to transmit for inbound marketing, in what format we are going to present it and on what channels it will be published. At this point we have a wide range to choose from: perhaps we are interested in proposing brand content for social networks, where we create a plan under a specific content strategy for each product or service. Of course, the format when generating content will be very different depending on the channel.
If we follow the case of social networks, perhaps our target audience is millennials. So we can take advantage of the Instagram stories format to find our target and thus spread the message. It should be full of value, emotion, experience and utility, following the lines of storytelling.
Of course, the message can be comprised of text, images, infographics, videos, or anything else that comes to mind, as long as what you want to convey is clear.
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It is important to keep in mind that these types of strategies cannot be compared to SEM campaigns with paid search engine ads, they do not expect immediate ROI. The results of this type of campaign are obtained in the medium and long term and are not so wholesale.
However, we can guide ourselves by the percentages and guess whether that product or that brand has sold more or is better known since these materials began to circulate.
Having a solid content strategy or social media strategy that includes this type of action greatly benefits our brand, which is also tied to the type of objectives we can set:
In short, we see that incorporating brand content into our digital marketing planning has many benefits. However to create this kind of content we will always need the most important thing, imagination.
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Branded content campaigns are well planned. Creativity prevails in trying to create notoriety and attraction with the brand. The secret is to be original and stand out.
Competition, audience, audience, and content type and channels are elements that factor into the equation to achieve success. Novelty, surprise factor and timeliness of products or services must also be considered. We have to take advantage of any aspect that is favorable.
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You will receive useful content on marketing and digital strategy in your inbox to help you increase your activity. The decision to write a book involves an investment of time that must generate income. In most cases return on investment (ROI) is associated with building trust and credibility in any sector or business activity.
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However, doubts may arise when choosing a theme while writing a book. Research in a specific framework is advised with initial thought and in relation to the professional field in which the writer operates. It is also possible to find a topic of interest that is rarely addressed or about which there is little knowledge, to provide more valuable information.
In any case, if you are considering publishing an e-book on a specific topic related to your activity, we encourage you to do so for several reasons, all of which are very important.
If the author knows the subject, writing an electronic book or ebook will be an easy task thanks to numerous programs and tools that are available to anyone, to which, of course, minimal knowledge in terms of writing texts for the content must be added. Online, and good organization.
As with any other text, it is good practice to set a table of goals before writing a book. It is best to mark some pre-determined deadline for finishing each chapter or section on an agenda or calendar, which also indicates a deadline date for completing one half of the book and a date for finishing the other. From here, review and edit the text along with the design of the front and back covers. And finally, the release date.
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If the author does not have much experience, it is advisable to leave a margin to send the book to a group of people before the last revision, indicating that they should read it, to mark the error they see or have. Stating his criticisms, not properly explained. .
The cost of creating an eBook can be minimal compared to other content, unless the initiative considers the possibility of hiring a professional writer and publishing costs are also included.
There are also very cheap and free editing programs, and do not require greater technical resources than what is required in the research process, just in case this generates some costs.
Provision of eBooks for download does not imply investment, has nothing to do with the print run of a printed book, and allows for profit from the moment it is available for download. Furthermore, it can represent great comparative advantages in terms of profitability
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