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Black Widow Chevy 2018 Ultimate – Before we talk about what branded content is and how it can benefit a business or brand, let’s define it. Branded content strategy is a very important part of the marketing strategy, which involves creating content within different communication channels with the aim of creating a connection with the users/target audience.

When we talk about content, we mean quality content that creates experiences that are unique and, in short, add value. Let’s remember that the public is increasingly bombarded with advertising messages every day. While switching on the mobile phone, while walking on the street, while reading the newspaper. At the end of the day, you will only remember those who managed to grab your attention for a specific reason.

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It is essential to engage the public in a brand that they feel and are a part of so that they do not lose sight of the essence of their messages. At this point, it’s important to note that brand content is part of a content marketing strategy, it doesn’t work in isolation, and sometimes the two things can get confused.

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The first step is to thoroughly study our company or brand and its situation in the market, website, its social networks and other digital channels. What are their weaknesses, who do we consider the competition, what is the competition doing, what gaps in the market can we offer or how can we promote our strengths?

After a complete reflection of our brand, we need to know who our target is or define the target audience. Inevitably the message will change depending on who we are going to send it to, so we need to read the audience well. Your preferences, concerns or anything you can identify with.

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This type of strategy seeks to convert users first into fans and then into customers, thus changing the traditional purchase or acquisition cycle.

We cannot forget to define the objectives of the campaign. The usual thing is to try to build popularity, brand recognition, but it’s to make a particular product or service known. This is apart from trying to create more engagement or reactions with the brand.

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Do you want tips Energy drink brand like Red Bull, new Coca Cola campaign, beer brands like Estrella Tom are some examples of branded content. See what they do and try to replicate it by adapting it to your resources. They are experts in product placement, which is used to promote or place new products in the market. Sometimes using techniques to relate to the brand far from traditional advertising.

Once these parameters are defined, we need to consider what kind of content is most relevant and what is successful. What will be the message we are going to send for inbound marketing, in what format we are going to deliver it and in what channels we are going to publish it. At this point we have a wide range to choose from: perhaps we are interested in proposing brand content for social networks, where we create a plan within a specific content strategy for each product or service. Of course, the format can be very different when creating content depending on the channel.

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If we follow social networks, our target audience is probably millennials. So we can find our target and send message using Instagram stories format. It should be loaded with value, emotion, experience and utility, following the lines of storytelling.

Of course, as long as it’s clear what you want to convey, the message can include text, an image, a chart, a video, or practically anything else that comes to mind.

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It is important to keep in mind that these types of strategies cannot be compared to paid search engine advertising with SEM campaigns, they do not expect immediate ROI. The results of this type of campaign are obtained on medium and long-term basis and are immeasurable.

Even so, we can guide by percentages and estimate whether the product or the brand has sold more or is better known since the dissemination of these contents started.

Including actions such as a solid content strategy or social media strategy can bring great benefits to our brand, and are linked to the types of goals we can set:

In summary, we see many benefits including brand content in our digital marketing planning. Although the most important thing we always need to create this kind of content is imagination.

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Branded content campaigns take a good deal of planning. Creativity succeeds in trying to build reputation and relationship with the brand. The secret is to be original and stand out.

Competition, audience, audience, and content type and channels are all factors that factor into the equation to achieve success. The novelty, surprise factor and temporality of the products or services should also be considered. We should take advantage of any aspect that is favorable.

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