Black Widow Silverado 2018 Excellent – Before explaining what branded content is and how it benefits your business or brand, let’s define it first. A branded content strategy is a very important part of a marketing strategy that creates content within various communication channels with the purpose of creating connections with users/target audiences.
When we talk about content, we’re talking about a unique quality of content that creates experiences and, in a word, adds value. Let’s keep in mind that the public is oversaturated with advertising messages every day. At the end of the day, when you turn on your cell phone, when you walk down the street, or when you read the newspaper, you will only remember people who were able to grab your attention for a specific reason.
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You need to make sure that the masses engage, feel, and become part of your brand so that they don’t forget the essence of your message. At this point, it’s important to note that branded content is part of your content marketing strategy and doesn’t work in isolation, and the two can sometimes be confused.
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The first step is to thoroughly study our company or brand and the situation in the marketplace, website, social network and other digital channels. What are their weaknesses, who do we see our competition as, what is the competition doing, what are the gaps in the market we can supply, and how do we promote our strengths?
After a thorough reflection on our brand, we will have to define who our target is, or our target audience. You need to study your audience well, because who you are talking to will inevitably change your message. What are your likes, interests, or feelings you identify with?
Also, this type of strategy seeks to change the existing purchase or acquisition cycle by first attracting users to fans and then converting them to customers.
We cannot forget to define the goals of the campaign. This is usually to increase notoriety, brand awareness, but may also be to promote a specific product or service. This in addition to trying to generate more engagement or response to the brand.
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Do you want a reference? You have it in the media every day. Energy drink brands like Red Bull, the new Coca-Cola campaign, and beer brands like Estrella Damm are some examples of branded content. See what they do and apply it to your resources to reproduce. They are product placement experts used to promote or launch new products to the market. Sometimes we use techniques to associate with brands that are far from traditional advertising.
When defining these parameters, you should consider which types of content are most appropriate and may be more successful. What message to deliver for inbound marketing, in what format to present, and through which channel to publish. At this point, we have a lot to choose from. You may be interested in suggesting branded content on social networks. This is where you plan within your specific content strategy for each product or service. Of course, the format when creating content is very different from channel to channel.
In the case of social networks, the target audience is probably millennials. So, you can leverage the Instagram story format to find a target and send a message. Values, emotions, experiences and usefulness should be loaded along the storytelling line.
Of course, your message can be text, images, infographics, videos, or anything else that comes to mind, as long as it’s clear what you’re trying to convey.
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This type of strategy is incomparable to SEM campaigns with paid search engine ads and doesn’t expect an immediate ROI. The results of these types of campaigns are obtained over the medium to long term and are not quantifiable.
Nevertheless, we can guide ourselves by percentage and estimate whether that product or brand has sold more or is better known since the dissemination of such content began.
Having a solid content strategy or social media strategy that includes these types of behaviors is a huge benefit to our brand, which is also tied to the types of goals we can set.
In short, we can see that there are many benefits to including branded content in your digital marketing plan. Imagination is always the most important thing in creating this type of content.
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Branded content campaigns require a lot of planning. Creativity wins to create notoriety and intimacy for the brand. The secret is to be original and stand out.
Competition, audience, mass, content, and channel type are intervening factors in the equation for achieving success. The novelty, surprise, or even temporary factor of a product or service must be considered. We must take advantage of every aspect that can be advantageous.
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